It is a new decade and technology has a grip on the world. Every powered object is awaiting connection to the internet. A future where every consumer desire is satisfied by smart technologies is in touching distance.

Multiple screens form an essential part of everyday life. Despite the growth in wearable tech, those receiving the greatest attention remain; smartphones, tablets, laptops and smart TVs. Innovative new media providers have glued viewers for longer. Transporting them beyond the screen and away from their daily struggles, they have preyed on an insatiable appetite for escapism. The time spent consuming content compared to just a decade earlier has doubled.

This appetite accelerated markedly following the introduction of Chinese technology company Tatio in 2017. Tatio blindsided the competition from a standing start with a shrewd management team, huge capital investment and staggering advertising budgets. With cheaper and more smart devices than the others, it quickly became a dominant force in society.

Mowgli, Tatio’s latest announcement, has taken things to a new level. Mowgli is an operating system that caters for every aspect of a consumer’s life at once. On any Tatio smart device, users can switch between any area of the operating system without needing to open multiple apps. Users now have greater freedom when updating social media sites, messaging friends or ordering products. Voice activation works across every function, providing new possibilities to manage a person’s life. 

Unlike its competitors, Tatio developed Mowgli to integrate advertising from the start. Its relationships with a group of the world’s most influential brands – the Global Elite – have underpinned its growth.

Tatio’s media reputation is carefully constructed, but a disparate group of people have begun to voice concerns about the addictive qualities of its devices. Almost like a drug, Tatio has the ability to control its users, and manipulate their view of the world.