It is a new decade and technology has gripped society. Driven by the ‘internet of things’, a roadmap to connect every powered object is in progress. A future society where every consumer need is considered and catered for is in touching distance.

Multiple screens form an essential part of everyday life. Despite the growth in wearable tech, those receiving the greatest attention remain; smartphones, tablets, laptops and TVs. Innovative new media providers have glued viewers for longer. Transporting them beyond the screen and away from their daily struggles, they have preyed on an insatiable appetite for escapism. The time spent consuming content compared to just a decade earlier has doubled.

This appetite accelerated markedly following Tatio’s introduction in 2017. A technology behemoth from China, Tatio blindsided the competition by entering the market with a shrewd management team, huge capital investment and staggering advertising budgets. The resulting awareness, combined with value for money and the largest range of smart devices, quickly made it a dominant force in society.

Tatio’s latest announcement has taken things to a new level. Mowgli is an operating system that caters for every aspect of a consumer’s life at once. On any Tatio device, a person can access any area of the connected environment seamlessly. Unlike its competitors, Tatio developed Mowgli by integrating advertising from the start. Its relationships with the global elite, including clothing brand Shutlife and food brand Jinkfood, have underpinned its growth.

Beneath the carefully constructed media reputation, a disparate group of figures have begun to voice concerns about the addictive like qualities of Tatio’s devices. Viewed as a drug, Tatio’s ability to control and manipulate an individual’s view of the world hasn’t gone unnoticed.